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Most sf6 recycling device companies do not take full advantage of customer data to gain better customer insight

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【Summary】:
According to research by Darstrom and others, a better analysis of customer insights can increase the return on marketing investment by 10% to 20% and drive an average profit growth of 14%. However, nearly 75% of sf6 recycling equipment companies believe that their budgets for analyzing customer insight are too low, and only 6% of sf6 recycling equipment companies say they understand customer needs very well (see Figure 1). Can you find insights in the collected data? The graph is very confident-we are doing a good job here-very confident-we have begun to make a circle of confidence-we get some valuable
According to research by Darstrom and others, a better analysis of customer insights can increase the return on marketing investment by 10% to 20% and drive an average profit growth of 14%. However, nearly 75% of sf6 recycler companies believe that their budgets for analyzing customer insights are too low, and only 6% of sf6 recycler companies say they understand customer needs very well (see Figure 1). Do you have confidence from Can you find insight in the collected data?
The picture is very confident-we are doing very well here-very confident-we have begun to do a circle of confidence-we have obtained some valuable insights-not confident-I do not know what to do
Figure 1 Confidence in Determining Actionable Insight
However, the large amount of customer data obtained during the large-scale march to a "digital-oriented" world provides a powerful brand for insightful brands in the "fight" in order to gain customer attention and trust. Weapon.
In a resource-constrained environment, it is important to provide relevance and make the right marketing decisions. Because of this, after 2008, most sf6 recovery device companies still survive. For most sf6 recycling device companies, limited resources will only make their performance worse and more frustrating.
59% of marketers believe that the flood of new data has made their job easier. However, only 41% of marketers believe they are confident in turning this data into actionable insights (see Figure 3-12).
53% of marketers believe that they can complete marketing tasks better than ever. However, only 17% of marketers believe that they are closer to being able to talk directly to individual customers rather than just talking to certain groups and other teams in general.
Does the emergence of large amounts of data affect your work tasks?
Yes-it makes my job easier
It didn't affect me much
No-it makes my job harder
Figure 2 The impact of the emergence of a large amount of data on the completion of work
We still have a long way to go, but the course of action has become clearer
In order to make the customer experience journey more real, relevant and transparent, sf6 recycling device company is taking the first steps in these three main aspects.
The first is the speed of action. The sf6 recycling device company found it difficult to conduct conversations, respond quickly, and conduct real-time marketing activities at the speed customers expect.
Secondly, the sf6 recycling device company strives to maintain a certain speed, and quickly invests marketing funds and other resources in the customer's channel. As we have reminded many times, customers are volatile and they often switch their attention to popular new platforms, channels or technologies. Therefore, sf6 recycling device companies must make large-scale adjustments to the usually complex and expensive marketing activities halfway based on these new platforms, channels and technologies.
Finally, the sf6 recycling device company is working to establish a comprehensive, multi-level, 360-degree perspective to re-know its customer base (including individual customers), and importantly, the sf6 recycling device company now has the technology to do so And wishes. "Isolated" data is still ubiquitous in most SF6 recovery device companies. The consequence of this fact is that different departments within the same SF6 recovery device company often collect and manage their own data without sharing them with other departments. .
Is this a normal situation? Many SF6 recycling device companies have been thinking hard.
Marketers have seen the potential to significantly improve their performance, but this potential has not yet been tapped. Although some abnormal analysis data have found the key to open this door, the vast majority of analysis data still stare coldly at this window. The rest of this book will help you customize a key of your own to open the door.
What to do next
The next part of this book will look at how the brand's leading sf6 gas recovery plant company has begun to provide customers with the true, relevant and transparent marketing information they expect through innovation. You will hear insightful insights from 16 CMOs, you will find the results of surveys and analysis from more than 500 marketing executives, and you will also get information about loyalty, brand building, unified internal thinking, internal organizational restructuring, and In-depth case studies of social listening. The third part, "Building the Future of Marketing," aims to help you understand the thoughts of the top leaders in these marketing fields, so as to improve your marketing activities.
Although marketing activities may be the most obvious SF6 gas recovery device product elements for customers, the marketing activities themselves are just the tip of the iceberg. They are the strategies, settings, organizational models and other factors of a marketing department. A display form of a comprehensive "sf6 gas recovery unit product".
We will explain how the brand-leading sf6 recycling device company provides "ART" -style marketing information through innovation (providing authenticity information through storytelling, dialogue and internal thinking; by implementing a multi-channel approach, customers often spend time Patronized channels launch ubiquitous and relevant marketing campaigns and take advantage of marketing opportunities gained through data analysis). We will also introduce the expanded role and responsibilities of marketer Et Yi to contribute to a broader corporate strategy, and expect marketers to now truly understand customers and truly speak for them.
The last part designed a new organizational framework for the future marketing department, making it more focused on customer insight, customer experience, and agility to respond to customers. It can help you reorganize your organization so that you can better provide the 3 key elements that customers increasingly need: authenticity, relevance, and transparency.
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